Franchise marketing is a challenge. Unlike traditional businesses, franchised brands must market at two levels: national brand marketing and local marketing for each location. For the franchise, maintaining a strong national brand identity is important to building trust, recognition, and credibility across all locations. Next to this, success depends also on maintaining brand consistency while […]
Restaurant marketing plays an increasingly important role in the success of modern restaurant businesses. Whereas word of mouth used to be enough, search engines, social media channels, and other online visibility now determine whether potential guests find your restaurant. Restaurant entrepreneurs who understand where the marketing opportunities lie see faster growth. In this article, we […]
If there’s one word that describes the current business environment, it’s unpredictable. Markets shift overnight, consumer behaviors evolve unexpectedly, and technology seems to change faster than we can keep up. In this context, the term VUCA in digital marketing, short for Volatility, Uncertainty, Complexity, and Ambiguity, has become a useful way to understand and prepare […]
