Curious about lead generation? Learn the science behind attracting people who might be interested in what you offer. In this article, we explore the absolute basics of lead generation theory, how to define your leads, and how to reach your audience depending on its characteristics. What is Lead Generation? In the competitive world of business, […]
In the world of online visibility, every business wants to rank higher on Google because that means higher revenues. In theory, it seems like a simple task, but in practice, it takes more effort than you might think. To truly dominate the search results, you need a well-planned strategy backed by real knowledge. Luckily for […]
Storytelling has long been used in marketing to sell products and services. In recent years, it has become a more popular and effective tool, as people are increasingly looking for connection and meaning in the brands they buy from. When done well, story-based marketing can create an emotional connection between the customer and the brand, […]
Effective writing takes dedication. Highly effective writers tend to share certain habits that set them apart from the crowd. In this blog post, we’ll look at some of the most common habits for you to get inspiration. What are the habits of effective writers? Habits will help you maintain focus and discipline in your writing […]
A blog post is a very common component of websites and online marketing; over 7 million blog posts are posted daily. Blog posts communicate with website visitors and share specific news and information. Writing a blog post can be difficult, especially when you are not a person who likes to write. There are many tools, such […]
Push and pull advertising are two sides of the same coin. Ever felt bombarded by online ads? That’s push marketing in action, actively sending promotional messages your way. Have you ever been drawn to a website by its informative blog posts or captivating videos? That’s the power of pull marketing, attracting potential customers through engaging […]
Thinking about user experience involves understanding users’ needs, wants, capabilities, and limitations. It also encompasses the goals of your project, for example buying a product on your website. In this article, we have put together a brief overview to get started with user experience. What is User Experience? We define user experience as the following: […]
Marketing moves fast. New platforms appear, audiences change, and trends shift before campaigns even end. To stand out, you need more than clever ideas or smart ad placements. You need both to work together. That’s where a creative and media strategy comes in. The creative side shapes what you say and how you say it. […]
The cost of website hosting can vary depending on the type of hosting you choose, the amount of storage space and bandwidth you need, and the features you require. However, you can generally expect to pay in money anywhere from € 2 to € 500 per month, a very broad range. What hosting does your […]
An advertising strategy is crucial to make your brand known to the public and bring in new leads, two crucial components of any successful business. Advertising promotes your company’s services or products in exchange for money. There are plenty of options for advertising, but for any of them to be effective, they must follow a […]
