Retargeting Advertising
Most visitors don’t take action right away. They explore, gather information, and often leave before making a decision. That’s where retargeting comes in.
At SublimeStart, we help you win back attention and turn it into action. Our retargeting advertising services are designed to re-engage the people who’ve already shown interest in your brand. The result? More conversions, less wasted ad spend, and stronger ROI.
What’s included in our retargeting services
We build retargeting campaigns that are custom-fit to your audience and goals. Here’s what you get:
- Audience segmentation: Group visitors by behavior and funnel stage. Target smarter.
- Ad creative development: Create tailored ads that bring people back.
- Platform setup and integration: Run campaigns on Google, Meta, LinkedIn, and more.
- Conversion tracking: Set up tools to track actions and results.
- Dynamic retargeting: Show ads based on what users viewed.
- Performance optimization: Monitor and improve campaigns constantly.
Our main focus within content audits & optimization
We take a strategic approach to content improvements, ensuring it remains fresh, valuable, and effective.
1. Re-engaging high-intent users
We find users most likely to convert. Then we bring them back with smart targeting.
2. Improving SEO & search rankings
Your ads match what each visitor saw. More relevance, more results.
3. Enhancing engagement & conversions
We keep your brand visible. People come back and complete what they started.
Our tools
We work with trusted tools. For retargeting we typically use:
Google Ads
Google Analytics
Google Tag Manager
Meta Ads Manager
LinkedIn Campaign Manager
Frequently asked questions
Below are some common questions we receive about retargeting:
Do I need a big budget?
Not necessarily. Retargeting usually works well with smaller budgets because you’re focusing on a defined audience. Since ads are shown only to people who’ve already visited your site, the cost stays manageable. However, if your website attracts a large volume of visitors, your budget may need to scale accordingly to reach all potential return users effectively.
Will retargeting annoy my visitors?
Not when it’s done right. We carefully manage ad frequency and timing to avoid oversaturation. Our approach keeps your brand visible, not overwhelming.
Do you handle creative development, or do we need to provide it?
We handle it for you. Our team designs ad creatives tailored to your audience and aligned with your brand voice. If you have existing assets, we can incorporate those as well.
Is retargeting included in your standard advertising services?
It depends. Simple retargeting is often included in our advertising strategies and is handled directly within advertising platforms. Advanced retargeting, on the other hand, relies on cookie-based tracking on your website and allows for more precise audience segmentation. We offer both approaches, but it depends on your budget.
How we work
We take a strategic, data-driven approach to ad retargeting. It starts with a needs analysis and clear goal-setting. After that, we take care of audience targeting, campaign setup, tracking configuration, and website installation if needed.
We can offer a complete retargeting system that fits your business and helps you reach your goals.
