Entries by Florencia

How Restaurant Marketing Brings Something To The Table

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Running a restaurant today means more than offering great food: it’s about building a brand that resonates with customers in a competitive and fast-changing market. With the use of social media for restaurant promotion, businesses in general, but mostly in the culinary industry, are facing unprecedented levels of competition. In this sense, smart and consistent […]

Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) in Digital Marketing

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If there’s one word that describes the current business environment, it’s unpredictable. Markets shift overnight, consumer behaviors evolve unexpectedly, and technology seems to change faster than we can keep up. In this context, the term VUCA in digital marketing—short for Volatility, Uncertainty, Complexity, and Ambiguity—has become a useful way to understand and prepare for our […]