Articles about Advertising

Trends and perspectives from the advertising world. Creative campaigns, strategy, and performance in digital marketing.

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Why creating a landing pages for paid traffic is vital

Landing pages for paid traffic: Why do you need them?

Clicking on ads is easy. Getting results with ads isn’t. Unless…

Conversion Rate Optimisation and the Advertising Funnel

What really determines the success of your digital advertising…
Franchise advertising requires a structured plan to get great results

Franchise Advertising: A Practical Guide for Franchisors

Franchise advertising at the franchisor level is about building…

Law Firm Advertising: Growing Your Legal Practice

In today’s competitive legal landscape, simply practicing law…
Franchise recruitment helps to maintain the brand image

Franchise Recruitment: What It Takes to Find the Right Franchisees

Finding the right franchisees is not about filling seats. It…
12 Advertising Goals and How to Reach Them Effectively

12 Advertising Goals and How to Reach Them Effectively

Advertising goals help brands shape the direction of their advertising…
Powerful Ad copy

Types of Ad Copy You Can Use for Your Next Advertisement

A well-crafted advertisement can make the difference between…
Social media advertising formats and aspect ratio's

Social Media Ad Formats Explained: Which Ones Do You Really Need

Do you want to create effective ads without wasting time and…
Consumer Psychology insights

Consumer Psychology Insights: 7 Studies You Can Use Today

Consumer psychology delves into the reasons why individuals make…

Creative and Media Strategy: Understanding the Differences

Marketing moves fast. New platforms appear, audiences change,…