Marketing Rating System

New Marketing Rating System: Why you need to try it?

One problem that marketing outsourcing has is managing expectations. Imagine this situation: If I change the tires on my car, will it go as fast as a Ferrari? Following this thinking, what should I expect from a customized marketing strategy? SublimeStart has developed a free Marketing Rating System to answer that question. The best part? You can fill it in for free!

Apart from trying our Marketing Rating System for free, in this article you will learn what is it and which are its benefits. Let’s try to understand how effective your marketing is, and what type of improvements it can get.

What is the Marketing Rating System (MRS)?

No business can have the same strategic plan because the strengths and weaknesses -concerning marketing- are different. Now, how do you know which areas of your business need improvement and which ones are working well?

We designed a self-analysis and scoring system for three essential areas in Marketing: Website, Advertising and Content. Each one with sub-areas to obtain more detailed results in order to visualize the action plan and manage expectations.

Marketing Rating System by SublimeStart is an innovative way to check your business

The need for of marketing rating system

We noticed that there are unrealistically hopeful expectations around Marketing in general. The issue is that not all marketing will generate leads (at least not in the the short term). A client that doesn’t know what they will receive, can be frustrated when the set goals such as lead generation, awareness, and improvements are not met.

It should be known that some marketing is purely for branding purposes while other is more on lead generation (marketing performance). Consequently, some marketing will generate leads faster, while other marketing might optimize lead generation with just a few percentages. The MRS therefore doesn’t focus on lead generation, but more on the components that make marketing great.

For easy use, the results of the rating is the Marketing Status, which should have a time stamp attached to it. The Marketing Status can help you understand how your marketing is going on the core services of SublimeStart we named above: Advertising, Website, and Content.

Rating System

The three pillars are divided into 10 sub categories. The average of these subcategories will determine the overall score of the main category. Rating is done on a level of 0 to 5 stars: 0 star being non-existent. 5 stars meaning perfect.

It is best that the marketing rating system is used by people that understand the marketing aspects.

Below are the three key pillars of the Marketing Rating System.

Website

Businesses need a website to establish a place where information can be found. Questions to rate your website are:

  1. Responsiveness: How well does the website adjust its layout and content for different screen sizes (desktop, tablet, mobile)?
  2. Analytics: To what extent does the website provide clear and actionable data on user behavior?
  3. Chatbot: How helpful and informative is the website’s chatbot in answering your questions and helping the audience convert?
  4. Email signup: How easy is it to sign up for the website’s email list?
  5. Contact form and information: How easy is it to find and use the website’s contact form or locate contact information?
  6. Page design and branding: How well does the website’s design reflect its brand identity and create a visually appealing experience?
  7. Funnel: How effectively does the website guide users towards taking a desired action (e.g., purchase, signup)?
  8. Speed: How quickly does the website load content on device?
  9. Navigation: How easy is it to find the information you’re looking for on the website?
  10. Technical SEO: How well is the website optimized for search engine indexation?

Content

Content is all the information that your business brings to market.

  1. Reviews and testimonials: How credible and helpful are the website’s reviews and testimonials?
  2. Blog: How informative and engaging is the website’s blog content?
  3. Newsletter: How valuable and relevant is the information provided in the website’s newsletter?
  4. Social Media: How well does the website’s content integrate with and leverage its social media presence?
  5. Lead magnets: How valuable and enticing are the website’s downloadable offers (e.g., ebooks, white papers) in exchange for contact information?
  6. Presentations and Infographics: How visually appealing and informative are the website’s presentations and infographics?
  7. Product / service information: How clear, comprehensive, and easy to understand is the website’s information about its products or services?
  8. Branding designs / brand kit: How well do the website’s visuals (logos, colors, etc.) align with and reinforce its overall brand identity?
  9. SEO content: How well is the website’s content optimized for search engines?
  10. Images and video’s: How visually appealing, high-quality, and relevant are the website’s images and videos?

Advertising

Advertising is how an organization reaches their target audience also called paid online advertising.

  1. Image and video ad design: How visually appealing and attention-grabbing are the advertisement’s images and videos?
  2. Advertisement text and design: How clear, concise, and persuasive is the message conveyed by the advertisement’s text and design?
  3. Advertisement Landing page: How well does the landing page associated with the advertisement fulfill its intended purpose (e.g., generate leads, drive sales)?
  4. Re targeting setup: How effective is the retargeting strategy used in the advertising campaign?
  5. Campaign structure: How well-organized and logical is the overall structure of the advertising campaign?
  6. Target group definition: How well-defined and relevant is the target audience for the advertising campaign?
  7. Product showcasing: How effectively does the advertisement showcase the benefits and features of the product or service?
  8. Media channel optimization: How well-chosen is the media channel (e.g., search engine, social media) for reaching the target audience with advertisements?
  9. Search engine advertising: How effective is the advertisement in terms of appearing for relevant search queries?
  10. Social media advertising:  How effective is the advertisement in terms of appearing in front of social media audiences?

Primary benefits

  • Onboarding: Helps identify areas needing improvement.
  • Progress: Assess your marketing’s effectiveness over time.
  • Evaluation: See the success of specific marketing improvements.

Secondary benefits

  • Understand your current marketing status: Provides a baseline score, allowing you to track progress over time.
  • Set KPI’s: Knowing your marketing’s current status helps you set achievable goals aligned with your budget and timeframe.
  • Identify areas for improvement:With the subcategories  The MRS pinpoints specific areas where your marketing can be strengthened.
  • Make informed decisions: Data-driven insights from the MRS help you prioritize marketing investments.

Get your Marketing Rating today

Ready to see where your marketing stands? Fill in the Marketing Rating System here so you can take new steps towards achieving business success. Remember it’s free!

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