Discover how to rank better on Google and increase content visibility

Rank better on Google: 3 steps to follow

In the world of online visibility, every business wants to rank higher on Google because that means higher revenues. In theory, it seems like a simple task, but in practice, it takes more effort than you might think. To truly dominate the search results, you need a well-planned strategy backed by real knowledge. Luckily for you, at SublimeStart we love to share our knowledge. In this article, you will find 3 steps to rank better on Google plus further factors. Be ready to learn what it takes to climb the ladder and reach the top of the search engine results page!

What does Google look for in content?

Although the requirements to rank better in Google change frequently, we can say it evaluates websites based on  3 main aspects: relevance, authority, and user experience.

Relevance: Aligning Content with Intent

The cornerstone of Google’s ranking system lies in relevance. Content must seamlessly align with user intent, addressing their queries with precision and depth. Crafting comprehensive articles that cater to diverse user needs ensures maximum relevance, propelling your website to the forefront of search results.

Authority: Building Trust and Credibility

Authority serves as the bedrock of Google’s trust hierarchy. Establishing your website as a trusted source within your niche is paramount. This entails garnering backlinks from authoritative domains, cultivating a robust social media presence, and consistently delivering high-quality, informative content.

User Experience: Enhancing Engagement and Retention

Google prioritizes websites that care about user experience. Page load speed, mobile-friendliness, and intuitive navigation directly impact rankings. By optimizing these elements, you not only appease Google’s algorithm but also foster a seamless browsing experience for your audience, fostering loyalty and engagement.

3 aspects to keep in mind to rank better on Google

What role do keyword research and content creation play?

Keyword research and content creation play a very important role in content positioning. Taking time to find and analyze search terms builds the foundation for SEO success as it guides content creation and optimization efforts. By identifying high-volume, low-competition keywords, you can unearth untapped opportunities and carve out your niche in the digital landscape. 

As regards content creation, Google wants to see written material that’s actually helpful, created by someone who knows what they’re talking about and content that comes from a trustworthy source. It should be interesting to read, free of typos, and easy to navigate on your phone or computer.

Further ranking factors

If you thought that relevance, authority, and user experience of your content were enough to position your business in the top search results (without naming keyword research or content creation), we are sorry to tell you that there is still more. Optimizing on-page elements is crucial for maximizing visibility and engagement. From meta titles and descriptions to header tags and internal linking, every element must be meticulously crafted to enhance crawlability and user experience.

By adjusting the factors detailed below, your content will have a much better chance of getting more visits. Let’s take a look at them!

Link Building

Link building remains the cornerstone of off-page SEO, signaling to Google the credibility and relevance of your website. By cultivating a diverse portfolio of high-quality backlinks, you can fortify your position within your niche and ascend the ranks of search results.

Social Media Engagement

Social media serves as a powerful catalyst for brand visibility and engagement. By fostering meaningful connections and cultivating an active community, you can amplify your reach and solidify your brand’s presence across multiple channels.

Online Reputation Management

Your online reputation is paramount in the digital era. By actively monitoring and managing reviews, mentions, and testimonials, you can safeguard your brand’s integrity and instill trust in your audience, thereby enhancing your standing in the eyes of both users and search engines.

Technical SEO

Technical SEO forms the backbone of website functionality, ensuring seamless accessibility and performance across all devices and platforms. Build a solid foundation by creating a well-structured website; optimize content for mobile devices using responsive design principles and accelerate load times to create a frictionless browsing experience for your audience.

Technical SEO involves many factors

Let’s Rule Google Rankings Together

In this article, you have all the information you need to better position your content. From the 3 basic pillars of relevance, authority and user experience to the most recommended SEO adjustments such as link building or meta description creation. However, we know it is not a simple journey for people to do it on their own.

For that reason, we want to keep on making things easier for you and your business. SublimeStart has the knowledge and experience your company needs to stand out from the competition. By aligning a custom strategy with Google’s algorithmic preferences we take your business to a higher level. With our team, your website, advertising and content are in good hands.

You can also keep on reading our blog posts if you are interested in becoming the best writer.

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